Feastly

Feastly makes bulk ordering effortless by giving users clear menus, honest pricing, and reliable delivery for large meals. It’s designed for anyone planning gatherings who wants speed, clarity, and zero back-and-forth.

Product Design

Project Overview

Client: Feastly, a pre-seed foodtech startup
Industry: SaaS, Foodtech
Timeline: 8 weeks (2025)
My Role: Lead Product Designer

Feastly is a bulk food delivery app that connects users with trusted caterers for events, offices, and group meals. The platform simplifies discovering caterers, comparing prices, and placing large-scale orders through a clean, modern, and easy-to-use interface.

Problem Statement

Ordering food in bulk is often confusing and time-consuming because caterers operate mostly offline, offer unclear pricing, and require multiple calls to confirm availability. Users struggle to trust quality, portion sizes, and delivery timelines, while caterers lack a structured way to manage high-volume orders. This creates friction and inconsistency on both sides.

Solution

Feastly provides a dedicated platform where users can quickly find caterers, view clear pricing and portion details, and place bulk orders with real-time tracking. The app streamlines the entire process with a simple UI and transparent flow, while giving caterers an organised system to manage menus, capacity, and deliveries. This results in a smoother, more reliable bulk-ordering experience for everyone.

Design Process

S-1: Research/Analysis	S-2: Define/Ideation	S-3: Design	S-4: User Testing
Competitive Analysis	Brainstorming	Design System	Interactive Prototype
Surveys	User Flows	High-Fidelity UI Design	User Testing
User Personas	Low Fidelity Wireframes	Feedback and Approval	Design Iterations
Information Architecture	Feature Interaction pattern	Role Specific Interfaces	Final Design Handoffs

User Persona

"When I’m hosting a party, I just want bulk food ordering to be quick, clear, and stress-free—no last-minute surprises."

Name: Anushka Kaur, 27

Role: HR Lead & Event Planner

Location: Mumbai, India

Experience: 4+ years in Planning

Goals	Needs	Motivations	Frustrations
Ordering bulk orders for events and parties	Clear serving and quality details	Plan parties without stress	calling multiple caterers for pricing
Comparing Caterers, prices and proportions	Transparent pricing	To create a great experience for guests	Not knowing the exact proportion sizes
Ensuring Timely Delivery	Real-time order updates	Values time-saving tools	Delayed deliveries
Choosing menus that fit different groups	Single Platform to handle Everything	Enjoys organised systems	Unreliable apps not designed for bulk orders